In the world of road cycling, we're always searching for an edge. We chase lighter weights, better aerodynamics, and greater comfort. But one of the most significant leaps forward in recent years hasn't been in frames or wheels, but in how we change gear. We're talking wireless shifting, and the SRAM AXS wireless electronic groupset was the original, and arguably still the best.

For decades, we were tethered to our bikes by gear cables. They were functional, but they had their limitations: cable stretch, contamination from grit and water, and cluttered cockpits. SRAM AXS does away with all of it, offering a glimpse into a cleaner, more reliable future for road cycling.

So, what makes it so good?

1. Impeccably Clean Lines The most immediate and striking benefit is the look. With no gear cables to route, a bike equipped with SRAM AXS has an incredibly clean and minimalist aesthetic. This not only looks fantastic but also offers a small aerodynamic advantage and makes cleaning your bike an absolute breeze. It’s the bike design you always imagined, made real.

2. Unbeatable Shifting Reliability Ask anyone who has ridden AXS, and they'll tell you the shifting is flawless. Every single click of the button results in a fast, crisp, and perfect gear change. Because there are no physical cables, you never have to worry about cable stretch or your shifting performance degrading over a long, wet ride. It just works, every single time, allowing you to focus completely on your ride.

3. Intuitive and Customisable Control SRAM’s eTap shifting logic is brilliantly simple to use. One paddle makes it easier, the other makes it harder. It’s intuitive, even under the stress of a steep climb or a fast-paced group ride. Furthermore, through the SRAM AXS app, you can customise the function of the buttons to suit your personal preference, giving you a level of control you simply can't get with a mechanical system.

Experience AXS on an Award-Winning Platform

The best way to understand the benefits of SRAM AXS is to ride it. And we have two incredible, race-proven bikes in the shop, ready for you to see, that come equipped with this fantastic technology.

• Giant TCR Advanced Pro 1: The legendary all-rounder. Famous for its class-leading efficiency and sublime handling, the TCR is the perfect bike for tackling the Malvern Hills, sprinting for the town sign, and everything in between. And now reduced to only £3749.
• Giant Propel Advanced Pro 1: The aero rocket. If slicing through the wind and achieving maximum speed on the flats is your goal, the Propel is a masterclass in aerodynamic efficiency.

You don't just have to take our word for how good these bikes are. The Giant TCR platform is a proven winner, with the Giant TCR Advanced Pro 0 AXS winning the prestigious Road.cc Recommends Bike of the Year for 2023/24. That’s essentially the same featherlight, race-tuned frame you'll find on the Pro 1 we have in stock, paired with the same incredible AXS technology.

Come into the shop to see the future of shifting for yourself. We’d be happy to show you these amazing bikes and talk you through the benefits of going wireless.

Check out the bikes online:

• Giant TCR Advanced Pro 1
• Giant Propel Advanced Pro 1