We have been established since 1996, which means we have over 25 years of experience in building, maintaining, and repairing bikes. Over the years, we have developed strong relationships with our distributors/brands and customers which allows us to remain competitive, ensuring we can continue to sell the best bikes and products whilst offering outstanding value for money. We carefully choose all our products to suit the intended purpose, then provide personal & professional advice, and match them to every customer.

We try not to rely on marketing hype and social media image to sell ourselves, preferring ‘word of mouth’ and customer recommendations combined with outstanding aftercare and customer service.

Malvern is known for producing some of the UK’s best mountain bike riders, such as Downhill & Enduro World Champion Tracey Moseley, Olympic XC athlete Liam Killeen, as well as multi-talented young riders like Evie Richards, Hattie Harnden and many more. Back on Track Bikes has supported local young riders through sponsorship who have progressed to becoming world champions.

Our workshop over the years has been trusted by the very greatest Malvern has produced. So, why not visit our showroom and benefit from our knowledge and experience? We are constantly learning new technology and testing advances in product design, so you can be confident trusting our workshop & sales team.

We pride ourselves on our showrooms because of the number of bikes, accessories and components we have on display. This means when you visit our showroom, you can nearly always find what you are looking for. We are confident that we hold the largest amount of stock in the area, so you can visit our showroom in confidence knowing that it won’t be a wasted visit.

We aren’t like other bike shops that only stock a small variety of products/brands. We offer a selection of the best products from over 40 different brands and try to offer the best value for every discipline at different price points.

We carefully select the brands we sell based on many years of combined product knowledge and listening to customer feedback. We also pick and choose the best products from each brand to ensure we are always offering reliable products and great value for money. We have one of the largest stocks of bikes, parts, clothing and accessories in the area. Bikes from Whyte, Giant, Liv and a range of parts, accessories and clothing from our trusted brands such as  Endura, Madison, Shimano, Hope, SRAM, Fox, Rockshox and Deity.

View our full list of brands here.