We promised you the red pen was coming out, and we weren't kidding. We need to clear some serious floor space, so we have slashed prices on everything from the latest 2025 e-bikes to some absolute bargains in our "Last Chance Saloon."

Below is the full hit-list of what has been reduced today. Grab a coffee and have a scroll—there are some absolute gems in here.

⚡ E-MTB & Electric Performance

Big motors, big batteries, and even bigger savings.

• Whyte Elyte Evo RS 2025 – NOW £5,699
  • The new lightweight flyer. Agile, punchy, and absolutely rapid.
• Whyte Kado RS eMTB 2025 – NOW £5,199
  • Full power Bosch performance for all-day epics.
• Whyte Kado RSX eBike 2025 – NOW £6,499
  • The top-tier spec. If you want the best, this is it.
• Whyte E-180 S 2024 – NOW £3,799
  • A proper long-travel gravity weapon. Smash the downhill, cruise back up.
• Whyte E-160 RS 27.5 2022 – NOW £4,150
  • Was £6,750! A massive spec bike for a huge saving.
• Giant Reign E+ 2 2022 – NOW £3,999
  • The mullet-wheeled bruiser. Save £2,000 on this enduro beast.
• Whyte RHEO 3 / ST 2025 – NOW £1,999
  • Top spec hub-motor city cruiser. (Available in standard and step-through).
• Whyte RHEO 2 / ST 2025 – NOW £1,799
  • Simple, reliable, and effortless electric assist.

⛰️ Mountain & Gravel (Analogue)

No motor, just pure riding fun.

• Giant Reign 29 2 2021 – NOW £1,999
  • A 29er enduro sled that will eat anything on the Malverns. Was £3,299!
• Whyte Dean 2022 – NOW £1,050
  • Gravel adventure ready. A steal at barely over a grand.
• Whyte Friston V4 2022 – NOW £1,499
  • The benchmark UK gravel bike. Reliable, fun, and capable.

🏙️ Urban & Leisure

Perfect for the commute or the coffee run.

• Whyte RHEO 1 ST 2025 – NOW £899
  • Sleek, lightweight, and fast. The non-electric version of the RHEO range.

🏁 Road Bikes

Fast tarmac machines at unbeatable prices.

• Giant Propel Advanced Pro 1 2025 – NOW £3,699
  • Proper aero race speed. Carbon wheels, electronic shifting, huge discount.
• Giant Propel Advanced 2 2025 – NOW £2,199
  • Cheats the wind without breaking the bank.
• Giant TCR Advanced 2 2025 – NOW £1,879
  • The legendary all-rounder. Light, stiff, and fast.
• Giant Defy Advanced 2 2025 – NOW £2,099
  • Smooth endurance geometry for those long Sunday club runs.
• Liv Langma Advanced Pro 2 Disc 2020 – NOW £1,999
  • Incredible value for a carbon, race-ready climber.
• Giant Contend SL 2 Disc 2021 – NOW £879
  • The perfect first road bike or winter trainer. Unbeatable value.